band playing australian rock on a live music stage

AUSMUSIC MONTH

NOVEMBER 2021

Each November, Nightlife Music participates in ABC’s AusMusic Month — a celebration of Australian music.

This year, Nightlife invites clients, artists, industry partners, and music lovers to show their support for Australian artists in venues across Australia.

Why do we care about AusMusic Month?

Our AusMusic Month campaign shines a spotlight on homegrown talent, getting artists played and paid.

"It’s very hard to make a living as a musician in Australia - even harder since the beginning of the pandemic. There is only a very small percentage of bands and artists that can sustain themselves and often only for a limited period of time.

Aussies are looking closely at how they are rebuilding after the pandemic, and often its about being conscious of helping those around them. The “Aussies Helping Aussies” mentality is what AusMusic Month is all about.

We are taking a leading stance within the music industry ecosystem in a sustainable and visible way."

Matthew Lymbury
Head of Content

A photo of escalators and shoppers from the balcony inside of a multi-story shopping mall

DURING NOVEMBER 2020:

Nightlife recorded a 32% increase In Australian songs being played across their network.

THIS lead to a total of over 16.5 Million Aussie songs played for AusMusic Month.

Our Campaign

No matter who you are or what you listen to, you can support Australian Music. Through our Australian Played campaign we're bringing Nightlife clients, artists, industry partners, and music lovers together to celebrate AusMusic Month.

Any Aussie song that plays through Nightlife will ensure an Aussie artist gets paid. Music lovers can help by looking for the Australian Played logo when they are choosing their music with our free jukebox app crowdDJ.

We’ll also be doing our bit to put Australian music centre stage, by adding more Australian artists to our Nightlife and crowdDJ® soundtracks. Our goal is to make sure that no matter where you go, you’ll be hearing more Aussie tunes than ever before.

It doesn’t matter if you’re an avid listener, Aussie artist or a Nightlife client, there are ways we can all help the Australian music industry this November.

Aussies Supporting Aussies

Artists all around the country are taking part in the Australian Played Campaign to make sure their music is being seen and heard. 

Click on the Artist portraits with a gold border to hear their Australian Played Campaign shoutout.

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Sheppard

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Jazzy K

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Rip Youth

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Keiynan Lonsdale

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crowdDJ user cheering as they choose an Australian song on a crowdDJ Kiosk.

DURING NOVEMBER 2020:

crowdDJ recorded a 40% increase In local artists picked during AusMusic Month.

THIS RESULTED IN 155,000 Aussie tracks chosen by crowdDJ users.

Get in touch

Need More Info? Reach out to us.